Posted by: CogitoErgoPost | October 16, 2017

The Only Constant Is Change

Hello. This blog has moved to NewBrandThinking.ca.
See you there : )

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Posted by: CogitoErgoPost | December 5, 2016

Can’t See The Forest For The Tree Of Social Media?

forest-for-the-tree-of-social-media

My capture of wooded Whistler, BC, near Nita Lake.

One needs to step back and view the entire social-media landscape to identify the appropriate social channels to utilize for your strategy. Don’t spread your content too thin by utilizing numerous channels; rather, use the ones that your audience will be tuning into and better reflects your branded product, or service.

For example, Facebook content is more social in nature than LinkedIn, which the latter is business-to-business content-writing style. Instagram’s channel is visual and great for products images; minimal writing is required as a picture is worth a thousand words—as the adage goes. Twitter is limited to 140 characters; so, writing needs to be succinct in message delivery. Also, Instagram users are younger compared to Twitter users.

Once you’ve identified your social platforms, set up an editorial calendar to schedule and deliver your content on a consistent basis. This way, your audience will know when to expect your postings, and, hopefully, will be engaged in looking forward to reading them.

Specific channels have best times of delivery. You can use an automation program to schedule your posts—there’s no need to manually post your social media during specific times of the day. Hootsuite, Oracle Eloqua and Marketo are examples of marketing automation products that can schedule posts.

From experience—Caveat Emptor—the free version of Hootsuite is an aggregator that will provide its own link to Google Analytics; thus, lowering your social media website visit statistics. In this case, visits for Facebook, Twitter and LinkedIn were significantly lower after previously reported highs. After abandoning the free version and deciding to manually post, the numbers started to climb again.

As an aside, marketing automation products will, foremost, provide you with a visitor profile once the individual has filled in a form on your website page. The visitor will be tracked throughout the process and tie in with your Customer Relationship Management tool, or some automation products come with its own CRM.

Contrary to known visitor profiles, Google Analytics will deliver visitors’ anonymous information, where one can acquire reports on numerous information; for example social media traffic, goals attained, device category sessions, and behaviours. Visit beginners guide to GA if you’re a novice. Also, a nice tool to use is StatCounter, where their reports provide ISP addresses of visitors and including their locations pinned on a world map. These reporting tools will provide a code that needs to be embedded in the website for analytics tracking.

As I previously posted, once you direct your social media post to your website, you need to determine a conversion factor. For instance, are you selling products online where you have ecommerce? If so, your conversion is for your visitors to make purchases. Or you may want your visitors to sign up for a newsletter, or download whitepaper; then you will add these acquired names to your CRM for future marketing opportunities. Whatever the choice, you need to set up your website’s landing page accordingly.

Hope this basic information allowed you to see a broader perspective of your social media.

Posted by: CogitoErgoPost | August 29, 2016

Food For Thought: Content Is Still King

food for thought_ seo and content

my capture of The Feenie Burger, Cactus Club, West Edmonton Mall

Unlike what marketing industry professionals thought in the past, today, content goes hand in hand with SEO (Search Engine Optimization)—where both are inseparable, like burger and bun.

First, the idea is to arrive at keywords that the organization’s potential clients will be utilizing for their search. Simultaneously, those keywords should be reflective of what the organization will be using to market its products, or services. Then those words, as part of the content, are sprinkled throughout various web pages on headlines, first paragraph in the body copy, image alt text, and even the pages’ URL.

Another point to consider is to use keyword synonyms throughout your content in the form of LSI (Latent Semantic Indexing) keywords. This illustrates to Google that an organization knows the topic that they are writing about, and that outfit knows their content well. One way to arrive at LSI keywords is through a generator.

Also, social media content should use those same SEO keywords, which can be added in the form of hashtags (#). This goes back to the premise of searchable keywords that potential clients could be utilizing. People who abuse #s are known as a ‘#hole’. So, use #s sparingly and wisely, and ensure the #s are integrated into the sentences and not simply added in the end of the post ad nauseam.

Consistency in content utilizing keywords yields synergy—as the reader reads the organization’s content from its web page to its social media postings to its email campaign, harmonious messaging about the organization is conveyed as to paint a clear, understandable picture of its essence.

In fact, other media—email newsletters, email campaigns, brochures, etc.—should render all SEO content consistent. Again, the synergy factor that yields the organization consistency from platform to platform is vital: the organization should deliver one voice, one face to all its audience. And it goes without saying, that the synergy factor includes consistency in colour, images, etc.—all those key aspects of branding.

Further, part of Google’s complex algorithm is to reward a website that produces fresh content with a higher page ranking versus those sites that rarely update its content. For example, New York Times’ website will rank higher than a site that changes its content once per couple of years.

So, as all this content drives potential clients to the organization’s web site, for example, there should be a conversion strategy in place. Will the website visitor, who could well be a potential client, sign up for a newsletter and leave their contact information? Purchase a product online? Download a white paper? This is the objective of great content—to be able to drive action that sells.

Hence, it’s imperative to think strategically when working with content and SEO keywords. Definitely some information there to chew on : )

Posted by: CogitoErgoPost | August 8, 2016

Laughing Matter Monday

Visit @TomFishburne’s hilarious cartoons at Marketoonist. #lmm

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Posted by: CogitoErgoPost | December 6, 2015

Fashion Anecdotes v.Dec.2015

Specifically pertaining to jeans, and as inspired by Scott’s posts at The Sartorialist, I started wearing my winter whites again. One would think that whites were just made for the warm weather (or when painting lol), but guess again. Wearing them during off season adds sophistication to one’s attire, especially when paired with dark winter clothing. It allows you to break the rules when you know how. A co-worker commented that whites during winter can also act as a reflective safety material for on-coming traffic during the darker days… before the empire. Ok, I added a Star Wars line. Geek.

Swims, Norway.

I purchased a pair of orange galoshes by Swims, Norway from Nordstrom, Vancouver, BC. Slipped over a pair of brown or black shoes, the colour combination is G.O.A.T. Of course it’s even more effective for protecting leather shoes during wet days.

A Nordstrom sales personnel informed me about their minimal floor layout, and how he can see one end of the floor display to the opposite end display. Compared to other retailers with convoluted floor layout displays. Similar to cars with minimal dashboard designs, where the objective is to convey a clean surface; so, the driver can better focus on the road. In Nordstrom’s case, consumers’ eyes will better focus on the merchandise.

I was about to purchase a pair of brown shoes with straps. Upon deliberation, the single strap across the top is akin to those three-strap, toddler running shoes. The strap look signifies an athletic, casual persona vs. traditional laces ups. It’s like a button-down collar on a long-sleeve dress shirt, which has a collegiate, casual look vs. a more formal sans button-down version.

At Atmosphere, the outdoor retailer, I was able to ask them to match a Boxing-Day price reduction on a pair of Gore-Tex Solomon shoes. The sales personnel suggested if I can come in on the Black Friday, but I said that I couldn’t; so, he agreed to offer me the discounted price a day prior. I prefer to wear waterproof GT shoes during rainy-day commutes to work, or when coaching soccer during match days. Although during warm days, the GT fabric is toasty.

I love waterproof clothing, especially for the wet days here on the left coast. I have waterproof cycling gear, including waterproof shorts from Scotland by Endura; waterproof sailing drysuits by Bomber Gear, which can also be used for stand-up paddle boarding; if I had more waterproof gear, I’d be a duck.

Atmosphere is a great little retailer that can have items not carried at the other larger retailers. In fact, their only BC warehouse location, located in Langley, allows you to purchase the 1st warehouse-sale clothing item at 50% off, and get this—get the 2nd item for free. Their discounted shoes area has awesome deals too.

This week I returned to Atmosphere to purchase a Thule Crossover 32L backpack, and again they honoured my request for a Boxing-Day price match. I use a Thule roof-rack and bike-carrier, they’re reliably well-built and the company has a great reputation for manufacturing those products. In this case, their bag was well thought out as well with roomy compartments using sturdy materials.

Posted by: CogitoErgoPost | November 22, 2015

Vinyling

Sunday morning vinyling, iPhone photo

Sunday morning vinyling, iPhone photo.

Playing vinyl record albums on a turntable is alluring. It’s engaging. And about 4 years ago, I rediscovered this pastime because I stumbled upon a gem of a record store, Apollo Records. Followed by asking my father in-law for one of his turntables, who’s a record enthusiast himself.

A former co-worker told me that there was some research done to the effect that if one lacks appreciation of music, then there’s something wrong with that person’s soul. How profound. So, naturally there’s the musical appeal to spinning vinyl. What else is there?

Grabbing that favourite record—whether it be pop, rock, jazz, reggae, indie folk, or whichever—is pleasant to the senses. First, looking at the eye-catching cover: Prince sitting on a purple motor bike in an urban, evening setting; the Irving Penn black-and-white, tight-cropped photograph of Miles Davis; or the suburban retro-styled Arcade Fire album cover. Second, pulling out the record from the lyric-printed sleeve. Or an inclusion of a poster of the musician, or band. There’s definitely an aesthetic and tactile involvement, which is absent from an iTunes download.

Also, during album play, a sense of reflection as to where you were in your life when you first heard such and such a song, or purchased the original album. As if that specific song ostensibly defined a moment in your life. Hence, record collections are also a personal collection of memories.

Audio-wise, the therapeutic warm sound with all the hisses and pops one hears as the needle lands on the vinyl—again, lacking in the digital download. That true sound is organic in character and feel. Not sounding flawless and flat like its download counterpart.

According to Friedrich Nietzsche, “Without music, life would be a mistake.” I think he had a large record collection too : )

Note: Apollo Records’ inventory section of used, dollar albums offers attractive selections, which would be several times the price at other more known record retailers. They also carry newly released or re-released albums.

Posted by: CogitoErgoPost | November 16, 2015

Laughing Matter Monday

Visit @TomFishburne’s hilarious cartoons at Marketoonist.
#lmm

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Posted by: CogitoErgoPost | November 13, 2015

Step Right Up To See The Two-Headed, Conceptualizing Marketer

To date in my marketing career, I have had the great opportunity to assist and / or manage engaging events. They ranged from webinars (complete with a cornucopia of virtual food for the attendees lol); speaking engagements; 2- and 3-day, sales-representative seminars; local, national and international trade shows; an 800+ attendee annual gala awards evening; to a nationally and internationally attended 50th company anniversary celebration, which was held in Niagara Falls (to coincide with the trade show in Toronto) and planned in BC. Also, I have had the opportunity to be a photographer at many events that included weddings, fashion shows, and a renowned charity, to name a few.

Whether partaking in an event as a marketer, or photographer, one needs to execute the planning with meticulous details in mind as if to write a script for the entire event. Further, during the event itself, one requires to be quick on their feet expecting, and positively reacting, to anything that requires immediate attention not written in the script. For example, not having the ability to initially visit the venue, I only noticed this when we arrived on site the day prior to the event; but the Niagara Falls celebration offered us a room that had ample space between attendees. Despite the event being well attended by company staff and sales reps from various parts of the world, the extra space depicted otherwise. Venue crowd spacing should portray a well attended event, no one wants to attend an empty event lacking people. So, we divided the room in half to minimize large gaps between the attendees. Whatever the theme of an event, with attendees present, there’s always a sense of excitement.

There was an event marketing case study I read a few years back outlining a radical idea. The marketer had the concept of a company withholding its advertising spending until the Summer Olympics. From what I recall, he used Ford as an example of the company that would purchase all Olympic sponsorships in the form of tv / radio commercials, outdoor signage, basically all forms of tie ins with the game. Then, after the games, he suggested that every Ford sales person treat a customer for lunch with the objective of pitching Ford’s lineup of cars—in hopes of landing a sale.

Live experiences, whether it’s meeting a person over lunch, attending a concert or sporting event is always memorable. For example, I know people who’ve shared their experience with me in attending Superbowl games. In fact, one story involved an associate (former sales rep for a former company I once worked for, to be exact), sitting as a guest in the family box of his former brother-in-law Brian Bellick, who was then the coach of the Baltimore Ravens that were victorious in SB XXXV over the NY Giants. Now how memorable is that? Even the story was memorable to me, despite only being told about it.

During a live event, the true product / service offering, including the company’s brand ambassadors (staff and any other influencers), come to life before all eyes. At this moment, there’s no hiding behind slick ads, virtual monitors or a dramatic, Hal-Riney-like voiceover. The brand’s true essence will surface as the company engages in dialogue with existing and potential customers.

In closing, the idea behind events marketing is an experiential activity where the customer is engaged by the brand first hand—not through a tweet, for instance. The offering needs to live up to the sum of all the synergestic media efforts that came prior.

Posted by: CogitoErgoPost | November 4, 2015

Brewing Fresh Copy

“Not many of us ever get close to our childhood dreams. Copywriters do.” John Lyons, former Creative Director, Ketchum Advertising.

John’s quote—including the legendary ad man Tom McElligott (read further down this post)—inspired me to write engaging, advertising copywriting-style tweets for I Am Someone‘s 2nd Annual Ultimate Online Charity Auction, ending a few days ago. IAS is a non-profit organization who’s goal is to end bullying, text ‘211’ 2talk.

Despite IAS being new to twitter with only about 250 current followers, yet growing, these three sample tweets were able to generate low four-figures impressions and was well received by people.

animals
IAS Kardashians win win win

As an aside, and to give credit, “Bid. Win. And Give Back.” was IAS’s President Greg Moore‘s contribution. I thought that slogan-like phrase he tweeted was strategic and should close some of the tweets, where it was possible to do so at maximum of 140 characters on twitter.

Writing these tweets forced me to think and research about anything and everything I knew since childhood that was fitting to the auction items in hand, and to attempt to extract witty, intelligent copy from those findings. It was about getting thoughts down on paper, and examining them to determine if they would appeal to a varying target market.

Writing straight copy is easy. But to produce unique and fresh copy that’s captivating is where the challenge lies. That challenge was addictive and a pleasure to the brain, despite, in some cases, having to write, rethink, write, then rewrite over and over. Accuracy with simplicity are some of the key factors; and tweets at 140 or less seemed to have made the effort easier versus having lengthy copy. If the copy was magical, the outcome was satisfying to the creative soul.

As mentioned earlier, I also drew from one of my advertising inspirations, Tom McElligott, who produced amazing work and attracted lucrative clients to his then Minneapolis-based agency. Tom gave a Mid-West flavour to his ads, which was an otherwise big-city NYC, LA, Chicago advertising look and feel. Here are some of his iconic treasures…

haircut ae copy  Fallon_mcelligott_04

e church

Posted by: CogitoErgoPost | November 2, 2015

Laughing Matter

Visit @TomFishburne’s hilarious cartoons at Marketoonist.

marketoonist

Posted by: CogitoErgoPost | October 30, 2015

Mind Games

A classic marketing concept is Positioning, which was originally an article by Al Ries and Jack Trout that appeared in Advertising Age, circa early 1970s. Later in 1981, both marketing professionals published a book by the same name.

According to Ries and Trout, “… positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.”

They claim that changes to the product—or service, company, organization, even a person—are mere cosmetic alterations. (This is actually the branding aspect. Another blog entry altogether.) In my interpretation, and from a philosophical perspective, the essence of the product is inherently in the product itself that the prospect (in this case consumer, either as existing or potential) has already pre-categorized.

Ries and Trout furthers their argument by claiming that to change the mind of the prospect is expensive. Hence, working with the prospect’s pre-existing mindset will be the best opportunity. This is analogous to gift giving during the holiday season, which is engrained in our minds; and changing this occasion to the Spring season will be a huge marketing undertaking.

Positioning is how long-time, loyal fans of professional sports teams continue to lend support regardless of current win-tie-loss table standings. A fan has deep-rooted memory to the day when their beloved team won universal bragging rights. Their favourite player was able to heroically score the last-minute buzzer beater to forever be immortalized (positioned) in their mind as a galactic champion. Yet, these days, that same team, sans heroic superstars, are mere mortals in the loss column. One sees these boisterous fans on tv, or during live events, with painted faces adorned in their team’s uniform. That’s the power of the product entrenched in the prospect’s mind. The power of Positioning.

Posted by: CogitoErgoPost | October 15, 2015

Small Concept, Big Results

photo 1

iPhone photos of 1st and 2nd appearance of Scott Lang Ant-Man. Over the summer, I sold and traded both copies for cash and a scarce, signed and limited edition portfolio by Frank Frazetta, Women of the Ages.    

photo 2

Both copies I originally paid newsstand price and had them in my collection since their first release.

Photo enthusiasts say that when one starts photographing with a macro lens—a lens that can photograph tight, close ups of small objects, such as bugs, coins and book typography—they are introduced to a whole new world, and they want to further explore and record those new visuals. This was my take on the Ant-Man film, which I saw this summer. Where typical superheroes are bigger than the average human, on most cases, this film dealt with macro objects that were fascinating and excitingly new. The film also had believable characters, tinged with a sense of  humor. I truly enjoyed watching this film.

Some interesting film notes… a character in the film, I think it was Hank Pym the first Ant-Man, had a descriptive line that included the words “tales to astonish” in his one of his sentences as he was speaking to a group of people. Well, Tales To Astonish #27 was the first appearance of the Ant-Man (Pym) in 1962. And the film also had the main character, Scott Lang (the new Ant-Man in 1979), and his crew stay at The Milgrom Hotel. That signage was a homage to Al Milgrom, a jack of all trades at Marvel Comics—editor, writer, penciller and inker. Marvel definitely knows how to speak to their keen target audience.

There’s a build up for an upcoming sequel that I hope they don’t ruin with too many added characters and a senseless plot. But I’m looking forward to the home video release of this summer film.

Posted by: CogitoErgoPost | September 28, 2015

Email Marketing. Sans Envelopes and Stamps To Lick

Similar to other forms of digital marketing, email marketing can be well measured with telling results. As an aside, I recall this opinion about print advertising. In purchasing print ads, it is like asking 200 of your friends and relatives to fly with you to some exotic location on a seat sale—for $5 per seat. You and your cohorts will know precisely the costs, plus departure and arrival times. However, the time everyone will leave the exotic local is a mystery. In that example, you will know when your ad will appear in the magazine, and who, for the most part, will be the recipients of the publication. On the other hand, you are unaware as to when your ad will precisely be seen by the potential buyer.

With email marketing, key analytics will indicate email opens, forwards, and those that bounced (2 types: hard bounce can mean email address is no longer active, or soft bounce indicates a full mailbox). Then as a form of follow-up, the sales staff, for instance, can be provided with a report as who showed interest in the email. No guessing game with respect to time of engagement with the reader, or potential client.

Also, like traditional printed newsletters, the digital version can contain content that engages the reader. Avoid self-serving-related content, rather content that will benefit the reader. One way of determining what type of content is popular is to write the opening paragraph, followed by “click more” to read further. The majority of the article’s content will not be seen unless the link is clicked. So, the analytics can log as to which article link was clicked; and hence, appealing to read. This way, popularity of specific content can dictate future articles.

Email marketing systems are usually executed through 3rd party vendors. An excellent company that I have used since 2004 is Mailout (formerly Industry Mailout). Founder Gregg Oldring and his team are a proud Canadian company that has been in the email business since 2001, where they have sent out a billion emails for clients. And they claim about a third were opened, compared to a minimal 2-3% rate of open for traditional, more expensive direct (snail mail) marketing.

What I enjoyed about working with Mailout is the helpful and immediate support I receive every time I called. For example, I was confused about spam regulations in Canada (Canada’s Anti-Spam Legislation, CASL) and the US; and they were quick to demystify them. In addition, and what is imperative, is that Mailout’s system addresses spam-related issues, both through the delivery side and recipients’ side.

Other email marketing tips, for example:
• Do not email on a Monday or Friday; try and email in the middle of the week and not around holidays where the email will sit in someone’s inbox unopened
• To avoid spam filters, subject header and content of email should avoid spam-related words such as buy direct, earn moneyyou’re a winner, etc.
• Be honest to your customers and reflect your true company brand
• Experiment on what content will work

Other benefits of email marketing include, but not limited to:
• Email template can be consistent with established branding
• Tradeshow follow-ups
• Reinforcement messaging of internal sales announcements and promotions
• Targeted region through a specific sales representative
• Precise segmentation of data list
• Add names to the data list obtained from tradeshows, seminars, web site, social media, etc.

There is more to email marketing than what I outlined. Planned and crafted properly, the medium is an effective part of the Marketing ‘P’romotion—and with measureable outcomes that can meet company (or non-profit) objectives.

Posted by: CogitoErgoPost | September 19, 2015

Momofuku’s Milk Bar Jerk

photo 1

iPhone images.

photo 2

Jerk chicken over brown rice with steamed veggies.

This is my first attempt at cooking from Christina Tosi‘s 2nd cookbook Milk Bar Life. Her collection of recipes are creative, such as Crock-Pot Cake, Eggs In Purgatory and Fruity-Pebble Meringues with Passion Fruit Curd. The Jerk Chicken recipe was fast and simple—blend the ingredients, marinate the chicken in the blend, and bake. The result was tasty with some heat, sweetness and salty mix. I marinated the chicken for about 18 hours to fully absorb the blended mixture and moisten the meat. Next time, I need to prepare better veggies.

To those unfamiliar with Tosi, she is the mastermind behind Milk Bar’s dessert program, which is the sister company of David Chang‘s Momofuku restaurant empire. Tosi has recently won the prestigious James Beard award for Outstanding Pastry Chef. Some of her celebrated creations include Compost Cookie (“packed with pretzels, potato chips, coffee, oats, butterscotch and chocolate chips, this cookie strikes the perfect balance between salty & sweet”), Crack Pie (“toasted oat crust, gooey butter cake meets chess pie”), and Cereal Milk (“made with milk, cornflakes, brown sugar and a pinch of salt. it’s like the milk at the bottom of a bowl of cornflakes”). Definitely invitingly savory; however, they don’t have “West Coast of Canada” presence where I can try them out. I need to visit Toronto or NYC that.

On the other hand, superstar chef Chang, noted for his bad-boy attitude, has taken the culinary world by storm—adding 2 Michelin Stars to his name and also recipient of Time 100 Most Influential People, 2010. Chang’s take on cooking is edgy and likes to break traditional rules. His cooking, including mannerisms, can be seen on Netflix’s PBS program The Mind of a Chef, where I first discovered him last year.

Posted by: CogitoErgoPost | September 17, 2015

Superhuman Marketing Efforts

Battle-scarred Batman by Alex Ross, who's one of the hottest illustrators of the medium.

Battle-scarred Batman by Alex Ross, who’s one of the hottest illustrators of the medium.

(This post serves as my return to blogging after over a 2-year break. Hopefully I can stir up minds on interesting topics.)

Over the summer, I returned to my childhood hobby of collecting comic books after about 3 decades of hiatus. Based on the 45th annual Overstreet Comic Book Price Guide 2015–16, the collectors’ bible, it’s nice to see that some of my comics are now in the double- to triple-digit value, after an initial investment of as low as 35 cents. Anyway, comics then were marketed simpler than today. There was a main title, let’s say Batman, and that main character was published regularly under its own title or two, such as Detective Comics, or even Justice League of America. And all in one type of printed medium. However, these days, for instance, the character of Batman now appears in various titles, predicaments and mediums. For example, in 2006, Batman #655–658, writer Grant Morrison was hired by DC Comics to depict Batman having a son, Damian, stemming from a love affair with an arch nemesis’ daughter. In some specific issues, Damian has taken on the character of Batman. Also, what’s more complex today for collectors, comics will not only have one artist for a specific cover, rather, various artist will render that same cover. This way, the alternate-cover issue will command more value than the regular issue, as it’s termed as a variant cover. Hence, collectors are paying top prices for scarce printed covers. Further, publishers have introduced digital comics viewable on virtual displays. So, the comic characters of today are brand extended to the limit, where publishers are looking for various ways to attract their new target market, and, obviously, increase sales. Also cashing in on fictitious heroes is the Hollywood industry—where a comic book-related film release can gross as much as over $600M, according to data based on The Avengers (2012). Seems the advent of technology, together with clever marketing, have created a healthier comic book industry than in the early years of fandom.

Posted by: CogitoErgoPost | March 31, 2013

Alfred Eisenstaedt Shoots Nazi Propaganda Minister Joseph Goebbels

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From PetaPixel.com… “Photographer Alfred Eisenstaedt captured this powerful candid portrait of Nazi propaganda minister Joseph Goebbels after Goebbels learned that the Eisenstaedt was Jewish.”

More here.

Posted by: CogitoErgoPost | May 3, 2011

Kewl Gear

visit Beardo

Posted by: CogitoErgoPost | April 26, 2011

Barça Is In My Blood, Under My Skin

The FC Barcelona 2009-10 campaign by Diver & Aguilar crafted an edgy, rawness look and feel to otherwise typical shots of athletes in action. Lionel Messi (left) and Dani Alves inks are loosely translated per above title.

Posted by: CogitoErgoPost | April 25, 2011

Little Black Dresser

The captivating furniture design of local Vancouverite Judson Beaumont. From hollow arm chairs storing your personal belongings to fantasy-like squiddy furniture, his pieces are truly unique works of art.

Posted by: CogitoErgoPost | April 24, 2011

New Meets Old

Polish photographer Andrzej Dragan captured these stunningly eerie images for JWT Warsaw of old Adolf Hitler, Bruce Lee and Marilyn Monroe. Again—similar to my previous Metropolis post—what one expects is totally different from what is actually depicted. In this case, one doesn’t expect to see these societal icons in their elderly years.

// via Robert Earnest

Posted by: CogitoErgoPost | April 23, 2011

Take 5 On The Set Of Fritz Lang’s Metropolis

This 1927 film classic had always been symbolized by a human-like robot, how uncanny to see her taking a sip.
// via Adski Kafeteri

Posted by: CogitoErgoPost | April 23, 2011

Numbers Game

Some of the films are easy to identify, and others are difficult.

Posted by: CogitoErgoPost | April 23, 2011

Barefoot Contestant

Jump into your leisure or athletic activities with these kewl kicks.
// available from Vibram

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